How often do we go through a Drive-thru never giving a second thought to those who do not communicate verbally? Usually you pull up to the speaker and someone greets you, you place your order verbally and proceed to the window. Rebecca has a completely different approach as she is deaf.
A Starbuck’s in Florida is receiving rave reviews after Rebecca King posts video of her November 3rd drive-thru experience to Facebook. We use video to communicate with friends and family on a regular basis through apps such as Facetime and Skype. One Starbuck’s in St. John’s County Florida has found another use for video technology, their drive-thru!
When Rebecca King pulled up to the order screen you never would have expected the screen to connect to someone in the store. The Barista, Katie Wyble, says she’s had a “passion for sign language since I first saw a teacher use it when I was in preschool.” Wyble used a two-way video screen to see King, and the duo quickly completed an order for two coffees.
Being deaf or hearing impaired can create an obvious communication barrier unless you can find another way to communicate via Sign Language or writing. Those of us who can hear and speak take for granted the struggle that the deaf or hearing impaired can face on a daily basis, something as simple as ordering a coffee becomes a hassle.
With the use of two-way video and employees able to communicate in Sign Language, the communication barrier diminishes. Starbuck’s is definitely leading the wave of change and innovation to the drive-thru experience. What a great way to change the world to create a better experience for the deaf and hearing impaired!